![]() ![]() This is not a book that will tell you how to make improvements on your business plan or how to best market your product. ![]() Recommended forĪs countless books on business talk about almost the same things may it be great selling strategies, marketing, planning your business, or other concepts usually heard as consultative jargons from business gurus, this book looks into the thoughts of Peter Thiel as he provides an inverse perspective that is contrary in some ways not only to the mainstream dogmas of “lean start-ups” in the business and entrepreneur community, but also to neoliberal economic principles of market competition. Globalization without new technology is unsustainable in a world of scarce resources. From this idea, Peter Thiel even mentioned in his book his further claims that the spreading of old ways to create wealth around the world through globalization will not result to riches but rather, it will result to devastation. Companies must find new and untraveled paths and solve unique problems thereby creating monopolies for themselves. Fine tuning existing practices and then improving them incrementally only gives “horizontal progress” from A-Z but not “vertical progress” from Zero to One in which the author claims where enormous value and innovation is truly achieved. You won’t learn anything new if what you just did for your business is to copy those that have succeeded, slightly improve it, and then directly compete with the original. Book OverviewĪ start-up business or any company can create enormous value if it creates something new. Rather than beat everyone in the competition, real innovation is achieved through creating monopolies where a company solves a unique problem. ![]() Zero to One by Peter Thiel Notes on Startups, or How to Build a Future
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